The Skinimalism Trend - Embracing Your Natural Skin

The Skinimalism Trend - Embracing Your Natural Skin

What is the Skinimalism Beauty Trend?


Skinimalism helps you—and those around you—celebrate natural, healthy-looking skin. This new way of thinking about beauty involves using fewer products and with a different intention. In its 2021 Trend Predictions Report, Pinterest defined the term as the “new effortlessly chic routine that’s simple and sustainable.”

From the words “skin” and “minimalism,” skinimalism is a practice of using a simple, minimal beauty routine to achieve a glowing, natural result. Too many products can break down the skin barrier, causing redness, irritation, and acne. Around the world women are ditching their 12-step beauty routines and paring down for an effortless yet impactful effect.

Embracing Yourself, as You Are

Skinimalism combines minimalism with skincare, teaching us that we need to embrace our natural skin textures, whether that be hyperpigmentation, enlarged pores, acne scarring, or any other skin condition that you might have thought was a flaw.

It's also about stripping back your skin care routine to a more simplified regimen. Stripping back your beauty routine doesn’t mean removing effective products from your arsenal. The key is to find multi-tasking products with more than one active ingredient that can tackle several skin concerns.  In other words, a skinimalist routine consists of just the essential products. This will save you time and money!

Makeup artists, estheticians, and beauty enthusiasts alike are moving toward this new frontier in their beauty routines. Everywhere you look, from social media to the red carpet, women are wearing less makeup, focusing more on their skin, and still looking fabulous.

 A Typical Skincare Routine

If you want to get into skinimalism, we have some suggestions. First, make sure you’re taking care of your skin.

  1. Cleanser/makeup remover
  2. Acne treatment (if needed)
  3. Moisturizer
  4. Don’t forget the SPF!

Try our Cleansing Balm which doubles as a makeup remover and also gives your skin a nice boost in hydration.


What About Makeup?

With skinimalism, the goal of makeup isn’t to hide our imperfections; it’s to highlight the things we like most about ourselves. Instead of a heavy, cakey, full-coverage foundation, try a light SPF-loaded BB/CC cream or a tinted moisturizer to help give you a smoother look. Follow it up with blush or bronzer and pair it with a bold lipstick or colorful winged liner.

Instagram brows are done for, and natural brows are all the rage. Instead of feeling insecure about things you can’t control, how about embracing them?


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